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Presenting the Lexus LF-LC Prototype
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I am fortunate to work on a lot of really great projects. One constant is the content is not something I can share with others, and often it only has that great appeal when viewed in context of the staging, screens and other slides. The Lexus LF-LC is now public knowledge, so I thought I would share a few slides from the show where it was first shown.
I started with a background for the presentation that had lots of motion and energy. The content was lots of visuals and minimal text (no bullets). So working within the brand style guide here is the slide background I created for the LF-LC.
Next was to optimize the great photography in Photoshop for each slide. The screens for this show were very large and projected in HD, so the slides and images really made fantastic visuals. Now image these slides 40' wide!
- Troy @ TLC
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