Are you designing a presentation with a lot of text? Not sure how to make your points stand-out? Typography is one of the most important aspects of a slide, and how well its done will determine how well you can communicate your message.
One way to grab your viewer’s attention is to utilize a bold font, which is heavier and darker than the regular type. Bold fonts are used for emphasis, but too much bolding can have the exact opposite effect, because when everything is bold – nothing is bold.
Selective bolding is a design process we use often. Be choosing key words to be bold and standout the viewer can quickly see, and read, what is important.