What is Adobe Express? Formerly known as Adobe Spark, is a user-friendly tool that lets you create professional-looking social media posts, flyers, videos, and more in just a few clicks. Whether you’re running a small business, managing your personal brand, or just love pretty visuals, Adobe Express might just become your new best friend.
At its core, Adobe Express is a simplified web-based design tool. Think of it as Adobe Photoshop’s cooler, less intimidating cousin. You don’t need advanced skills to create polished content; Adobe Express provides an extensive library of templates, fonts, colors, and even royalty-free stock photos to make your designs look like they were created by a pro.
It’s perfect for creating Instagram posts, YouTube thumbnails, or even business cards—basically, if it needs to look good and you need it done fast, this is the tool. It also can be helpful to presentation designers, which is the focus of the next 2 posts.
HOW MUCH DOES ADOBE EXPRESS COST
Here’s the good news, Adobe Express offers a free plan! It includes access to many templates, fonts, and basic design tools.
The more advanced features require a paid premium plan, ~$100 annually. It is also collaboration focused and offers “team” plans, that are lower pricing, ~$50-80 annually per team member. But the most exciting offering is if you already subscribe to Adobe Creative Cloud, chances are you already have access to the premium version as part of your CC subscription!
WHAT ARE THE PREMIUM TOOLS
The free version is great, but the premium tools really make Adobe Express shine:
- Remove Backgrounds: A click is all it takes to remove the background from an image. No need to fiddle with a million settings.
- Resizing Magic: Want to turn an Instagram post into a Pinterest pin? The premium version resizes your design for different platforms in seconds.
- Exclusive Templates & Fonts: More options mean less time spent tweaking designs.
- Brand Kit: Save your logos, colors, and fonts to keep your branding consistent across all designs.
- Access to Adobe Stock: Get premium stock images and graphics baked right into the platform.
DO I NEED TO INSTALL ANYTHING
Nope! Adobe Express is web-based, so you can use it directly from your browser without installing anything. Adobe Express is available for Windows, Mac, iPad, and smartphones (both iOS and Android). It’s basically wherever you need it to be.
The mobile version is especially handy if you’re managing social media on the go. It syncs with your Adobe account, so you can start a design on your computer and finish it on your phone or vice versa.
WHAT POWERS ADOBE EXPRESS FEATURES
Adobe Express is powered by Adobe’s AI technology, including Firefly. Just Adobe Photoshop, Firefly in Adobe Express can generate images from text prompts. This AI generated tool can assist with automatically removing the background or automatically resizing the layout for every social channel.
WHAT POWERS ADOBE EXPRESS FEATURES
Adobe Express is perfect for anyone who wants to create beautiful content without spending hours learning complicated software. As a team of professional presentation designers, we can see Adobe Express being part of a presentation design workflow.
Now that we have an overview and introduction to Adobe’s newest offering, Adobe Express, in the next few posts we are going to focus on using it to create presentation ready images.