Highway billboards are like large scale presentation slides, designed for an audience that is far away, not focused on the screen (presentation = presenter, billboard = car in front of you) and made to be a message that can be understood in a few seconds.
This is one of 20 billboards showing up around San Diego right now that Lori from TLC Creative Services designed for our client. Of course, the huge GB size Photoshop image is a big difference from a slide design project.
– Troy @ TLC