I had a recent conversation while updating a series of presentations that I found very insightful. The conversation was along these lines:

Client – Thank you for updating all of our presentations, making them look consistent and just ‘better.’

Troy – Thank you for the opportunity to assist.

Client – I can see the ‘graphic designers touch’ over what our engineers do.

Troy – Well, after I actually figure out and interpret what the intended message of the slide is, my biggest goal is to bring focus to it.

Client (and this was the key to the whole conversation) – You know, our people have taken lots of classes on how to use PowerPoint, but there is a big difference between knowing how to add things to a slides, and knowing how to design a good layout.

Over the next few days I will pull some before-and-after examples that focus on redesigning the visual layout of the slide.

– Troy @ TLC