Typo on the slide
The TLC Creative Services design team receives presentation slides continuously as part of design projects, presentation makeover projects, and to run for live corporate event projects. This is a nice graphic that was core to a recent event (eg. I received the presentation at an event and had nothing to do with the presentation design).
THE ASK, THE PROBLEM
– First was an ask to animate the graphic, which was not possible as it was inserted into the presentation as a flat raster image (e.g. a JPG image). Inserting as a vector .svg would have been great!
– Second, and only because I was asked to work with the graphic did I take a closer look, and then discovered (and called out) the problem… do you see it?
Note: by the time I was working with this graphic, it had already been used in presentations, other attendee collateral, and a website… I am certain it was reviewed and vetted by multiple people, all of whom were asked to approve the graphic.
There is an important, real-world lesson here. Even with multiple layers of reviewing and proofing, typos happen!
Time’s up! Did you spot the typo? “DRVIEN”
I am guessing the typo would’ve been caught had it been the only graphic on the slide. However, in this case, the word “DRIVEN” is just one element in a busy graphic – and I was looking at it on a busy slide with several other text boxes. And all that ‘other’ text pulled attention away from this circle graphic.
THE EMERGENCY FIX
Having this graphic as an .SVG on the slide would have solved many problems. It could have been ungrouped and animated, which was the original request. It also could have been ungrouped and then modified to fix the typo.
Since the source art was not going to be available in time for that day’s meeting, I did some Photoshop work and produced a “fixed” version of the graphic – at least the graphic used in the presentation I was running was fixed!
-Troy @ TLC Creative